Our team was asked to improve upon the current University of Phoenix's profile page. The current profile page is used as a place to edit contact information but very few students filled out or shared their profile information. The goal of this concept was to encourage filling out the profile by providing benefit to the student using gamification techniques.
We provided 3 incentives to profile completion: Expanding your network, unlocking new features, and showcasing your portfolio to potential employers. As the student added new information, the system would compare their profile data across the vast network of students, faculty, and alumni in order to expand their personal, educational, and career networks.
Role: Interaction & visual design
Current Profile for University of Phoenix